fuckyeahshulkie:

“It’s not as if women some sort of mysterious homing pigeon hormones that allow us to swarm the best in lady culture when it’s published even if no one lets us know about it. I’d be genuinely curious to know if Marvel and DC have done substantial advertising campaigns in women’s magazines, or on female-oriented television shows when they’re rolling out new storylines or new artists on comics with female characters? Or if they’ve pitched their comics characters as cover girls or interview subjects a la Marge Simpson’s Playboy spread? Just for fun, I checked the Cosmopolitan and Marie Claire archives for references to She-Hulk, Ms. Marvel, the Scarlet Witch, Catwoman, Wonder Woman. Only the last produced any results actually related to comics or related products: in a guide to famous breasts in Marie Claire that misstates Wonder Woman’s history. If any other industry was making a push to get a product to its core audience and was failing that miserably in reaching them, they would fire their PR people and their marketing department. Maybe someone can offer information I don’t have here, and if so, I’d be curious to hear it. You can’t expect women to go into comic book stores if they have no idea that anything’s there for them. You can’t expect them to swing by comics and graphic novels sections in physical or online bookstores if they have no conception that there are characters they should get excited about. If you really want a female audience, go after it.”

—

Alyssa Rosenberg on the issue of why, perhaps, Marvel & DC can’t sustain success with female audiences to the point that they’ll continue to publish titles they’d want to read. She mentions Dan Slott’s fantastic She-Hulk run and that maybe it didn’t have better success because women didn’t know about it. Quoted for truth. Please reblog for truth. (via thebirdandthebat)

Whenever people discuss the Big Two’s complete failure to draw readers to their female-led/female-friendly titles, I always think of Spider-Girl, which at exactly 100 issues (before relaunch under a new title) was probably Marvel’s most successful title with a solo female lead since Patsy Walker and Millie the Model, both of which technically predated Marvel itself. Though Spider-Girl never made a lot of sales in pamphlets, it did quite well in the direct market largely because its small but devoted fanbase did Marvel’s work for them. They bought multiple copies of issues to give to young girls they knew, they called big box retailers and asked them to stock the series in their graphic novel section. It was the little series that could.

Unfortunately it was also the series with a married Peter and Mary Jane Parker written by a former Editor-in-Chief, so rather than Marvel taking note and giving the title a real push in the market it was successful in, the title was cancelled. Then Araña was made Spider-Girl, and despite a big publicity push was also not marketed towards a young girl audience, and now that that title’s been cancelled too we have no Spider-Girls at all.

1. thesearethebadlands liked this
2. eliefegohes reblogged this from adailyriot
3. relaxationphase liked this
4. thecumbermaster liked this
5. siterlas reblogged this from fragmentsshoredagainstmyruin
6. radiergummi reblogged this from homoerotics
7. manueluv liked this
8. stretchslider liked this
9. stretchslider reblogged this from bettysdryer
10. sureashellaintslendy liked this
11. jekylls reblogged this from bettysdryer
12. bettysdryer reblogged this from lucanias
13. l3muria liked this
14. lucanias reblogged this from hulksmashes
15. experimentalmadness reblogged this from hulksmashes
16. wuboo liked this
17. hulksmashes reblogged this from homoerotics
18. bitchinbecky liked this
19. wholelottahoopla reblogged this from magical-madness
20. 21stevolution reblogged this from magical-madness
21. magical-madness reblogged this from maraudermagic
22. magical-madness liked this
23. maraudermagic reblogged this from homoerotics
24. alawah reblogged this from thebirdandthebat
25. birdyface liked this
26. damnsmartblueboxes liked this
27. itsxandy reblogged this from quarterclever
28. itsxandy liked this
29. quarterclever reblogged this from thebirdandthebat
30. visigoths reblogged this from ladiesmakingcomics
31. unapologeticallyacanadianseal reblogged this from jemimaaslana
32. toallthadreamers reblogged this from butwewereokay
33. butwewereokay reblogged this from thebirdandthebat
34. likeapaigeinabook liked this
35. bohemianartlabs reblogged this from fuckyeahspiderwife
36. victoriousscarf reblogged this from thymetraveler
37. thymetraveler reblogged this from ucarim
38. howlelm187 reblogged this from homoerotics
39. entropyandflux reblogged this from marvelwomenkickingass
40. satisfied-mind reblogged this from homoerotics
41. jeriorlizorart reblogged this from karnythia
42. capnjazzercise reblogged this from whitedenial-ontrial
43. whitedenial-ontrial reblogged this from adailyriot
44. sententiola liked this
45. ginamak reblogged this from principia-coh
46. principia-coh reblogged this from ladiesmakingcomics
47. nuiigurumii liked this
48. duckish reblogged this from chicagoartnerd
49. joasakura reblogged this from airy-m and added:

    thebirdandthebat )

50. thebirdandthebat posted this
51. Show more notesLoading...